Because the People Demanded It

I noticed on the subway today that you can get the Will Ferrell-John C. Reilly clunker Step Brothers on pay per view. The sign said, "Get Step Brothers ON DEMAND." Now call me crazy but is anyone really demanding Step Brothers? I wondered whether that movie actually appeared in theaters or whether it went straight to DVD. What does it cost to order a pay per view movie these days -- $1.99? $4.99? (I don't have cable right now, so I'm a tad clueless.) But wouldn't it be great if the price that you had to pay for a movie depended on how bad it is? I might pay $0.99 for Step Brothers. On the other hand, I would be willing to pay considerably more to see Anchorman or that video of George Bush falling off the segway.